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Notes from building things that hold up

Notes on revenue-critical code, plugin modernization, founder engineering, and products that last.

Almost everything here comes out of the same kind of work: the parts of a product where being wrong is expensive and the failure is quiet. Billing that has to survive a retry, a plugin you cannot take offline because thousands of sites are running it, a decision a founder cannot fully delegate. I write these to think properly about a problem rather than to publish on a schedule, so each one is opinionated, tries to name the trade-off honestly, and says where I would do the opposite. Start with a topic below if you want the argument as a body of work rather than a list of posts.

15 posts
Founder engineering cover
8 min read
Founder Engineering

Cost cutting is motion, not a strategy

Cutting costs moves the numbers, not the company. The long game goes to people who stay to hold context and balance operators with entrepreneurs.

strategy
teams
engineering-leadership
long-term
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